SINGAPORE – Toyota Motor Asia, in collaboration with VIRTUE Asia, has unveiled the next chapter of their regional brand platform, Move Your World. This evolution marks a bold step forward in Toyota’s ongoing mission to champion progress, inclusion, and empowerment throughout Asia.
More than just a brand initiative, Move Your World has transformed into a cultural movement that transcends automotive innovation. Born from Toyota’s vision of Mobility for All, it now draws on over 60 years of legacy in the region, fostering a future where movement and progress belong to everyone.
Preston Tan, leading vice president, Toyota Motor Asia, said: “Move Your World reaffirms our commitment to driving progress and inclusion throughout Asia. It’s about inspiring individuals, fostering connections, and empowering communities to achieve their full potential. As we embark on this next phase, we’re challenging perceptions, redefining boundaries, and building a future where everyone can thrive and move forward together.”
Chloe Fair, client services director at VIRTUE Asia, said: “To place Toyota inside culture, the creative strategy was structured around the four key elements of any successful cultural movement – a symbol, a rallying cry, a high-impact moment and a community engagement plan, transcending the typical marketing model of brand campaigns.”
Launching at the biggest regional cultural moment in the automotive category – the Bangkok International Motor Show, a live art installation brought the spirit and energy of Move Your World to life. Thousands of red arrows, each symbolising an attendee at the event, moved dynamically in real-time, forming an evolving collective artwork that reflected the power of community and shared movement. This immersive experience transformed every visitor into an integral part of the narrative, reinforcing the idea that true progress is made together.
Complementing the physical launch experience, the regional brand film highlights the role of creativity in generating new ideas and driving innovation, reinforcing the transformative impact of collective ingenuity and will run across key markets in Asia.
Moving into the second half of 2025, a community engagement programme will continue to evolve and expand Move Your World’s cultural footprint in Asia through music. Leveraging music as a medium for self-expression and collective identity, Toyota will embark on a series of collaborations with different culture shapers to create a network of community-driven initiatives across the region.
