Campaign SpotlightPress Release

VML Thailand turns the iconic KFC fried chicken bucket into a mom’s beloved essential

BANGKOK, THAILAND — Cherished memories with our mothers often revolve around the unconditional love and care they bring to us, especially through shared moments in the chores around the house and the delicious food they have been preparing for us since our young ages.

KFC Thailand is delighted to introduce a symbol of love as a token of appreciation – transforming the ordinary into something extraordinary with a special twist on mom’s beloved essentials. Introducing the “KFC Bucket Ware,” a limited edition item inspired by KFC’s iconic fried chicken bucket. This stylish and exclusive container is designed to give back the love every mother deserves. It’s not just a food container; it’s a symbol of love, functionality, and cherished memories that have been a close part of our childhood, capturing the essence of our mom’s nurturing spirit. 

One of the secret weapons we have grown accustomed to is their trusty collection of food containers. Whether it’s packing school lunches, storing fresh fruit for an after-school treat, preserving spices for homemade dishes, or organizing knick-knacks to keep the house tidy, these containers symbolize the love and dedication mothers pour into their families. So, this Mother’s Day, imagine the joy of surprising moms with the coolest container addition to their treasured collection. 

Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, expressed his heartfelt appreciation for moms on this special occasion, “KFC wants to extend a sincere thank you to all the incredible moms who nurture us. We’re thrilled to introduce a uniquely designed, bucket-shaped food container crafted with the same care and devotion that moms shower upon us. This special gift celebrates the warmth of this day and honors all the moms who have chosen KFC as a source of joy and cherished family moments.” 

The KFC Bucket Ware is available in select KFC branches across Thailand. To get your hands on this, simply download the KFC app on your mobile, make a purchase of 350 baht or more at any KFC store, and receive a free “KFC Bucket Ware” valued at 199 Baht. This exclusive offer is available at three selected KFC branches: Mega Bangna, Central WestGate, and The Mall Korat, on August 10, 11, and 12, 2024, from 10:00 AM to 8:00 PM, limited to 500 items per day per branch or while supplies last. 

So this Mother’s Day, don’t miss the chance to surprise your mom with “KFC Bucket Ware” — a gift she’ll truly adore for the love it represents. With its perfect blend of design and functionality, it’s an ideal addition to her golden collection. Grab this gift for your mom easily, and for those who can’t make it to participating branches, KFC has you covered with online activities for giveaways of the KFC Bucket Ware on August 12, so children all around the country can surprise their beloved moms with something special! 

Join the celebration and share your heartwarming moments with mom on social media using the hashtags #KFC #KFCBucketWare #แด่แม่ผู้ชอบเก็บ 

Credits

Client: KFC Thailand
Agency: VML Thailand

Partner with adobo Magazine

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