MILAN, ITALY — Accenture Song and C41 recently launched the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the WWF Conservation Collection invited everyone to gift one of the four designs from the collection, made of 100% recycled and sustainable wool, to support the conservation efforts for four endangered species.
Directed by Alice Fassi and produced by C41, the video campaign opens with a nod to classic fashion films, where models often walk aimlessly, striking static and senseless poses. However, through a light-hearted yet effective tone, the narrative takes a turn, breaking free from the norms of a typical fashion film, they turned it into a subtle parody.
The set design played a crucial role in bringing this idea to life. Evoking the classic Christmas fashion film aesthetic – elegant, sweet, and minimal – the setup features a neutral, colorful backdrop with elements like snow, a Christmas tree, and decorations such as glass balls and other small objects. This seemingly traditional scene awaits a transformation as models adopt animalistic movements, interacting with props and disrupting the expected ambiance.
To enhance the realism of the set, the video incorporates sound effects related to both the Christmas and animal contexts. These effects, complemented by on-set visual effects, add dynamism to the narrative. For instance, the sound of a disappearing turtle head within the sweater or the simulated trumpeting of an elephant accompanied by the tousling of the tiger’s hair adds an extra layer of parody to the story.
The WWF Conservation Collection seeks to turn the most famous Christmas tradition into something meaningful for nature. Available through radio, TV, digital, and social media channels, the campaign encourages everyone to embrace a festive spirit that supports wildlife conservation.
For more information visit wwf.it/shop or view the campaign here.
CREDITS:
Creative Agency: Accenture Song
Chief Creative Officer: Davide Boscacci
Executive Creative Director: Matteo Grandese, Alessandro Candito
Copywriter: Marta Corna
Art Director: Mauro Lucafò
Chief Strategy Officer: Antonio Ognissanti
Brand Strategy Manager: Sara Mantenuto
Song Account Lead: Mirko Canetti
Client Account Management Manager: Annalisa Vacca
Client Account Management Specialist: Simona Maggio
Head of Production: Alessandro Francesco Brivio
Producers: Caterina Lazzeretti, Mattia Sereno
Design Associate Director: Veronica Sambonet
Design Manager: Ilaria Marrano
Digital Product Design Specialist: Flora LovatiAudio Post-production: Disc To Disc
Productions – ECCETERA PRODUZIONI AUDIO S.R.L.
Music Agency: SIZZER
Production Company: C41
Creative Director C41: LEONE
Creative C41: Inga Lavarini
Creative C41: Nicole Salotti
Director: Alice Fassi
DOP: Giulio Melani
Photographer: Simona Gentile
Executive Producer C41: Barbara Guieu
Producer C41: Irene Rei
Production Manager C41: Maria Borgognoni
Production Assistant C41: Riccardo Pagano
1st AD: Costanza Doria
1st AC: Gabriele Segata
Stylist: Simone Folli
Styling Ass.: Yaya Zeng
MUA: Elisa Maisenti
MUA Ass.: Serena Di Rocco
Hair Stylist: Sergio Sorbello
Manicurist: Sara Guidi
Set Designer: Caterina Pomante
Set Designer Ass.: Michela Montandon
Prop Master: Antonio Pelliccia
VFX Supervisor: Giorgio Ajello
Gaffer: Davide Bianchi
Electricians: Gaetano Gagliardi, Gabriele Santi
Key Grip: Sebastiano Massimiliano Esposito
Models: Alberto, Paulo, Peace, Caterina
Client: WWF Italia
Marketing & Communications Director: Benedetta Flammini
Head of Communication: Antonio Barone
Brand Communication Supervisor: Nina Mollica
Digital Manager: Marica Fachin
Digital marketing officer: Giulia Potier
