Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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McDonald’s and Leo Burnett UK marks first-ever update to its iconic burgers
LONDON, UK — McDonald’s and Leo Burnett UK’s latest creative work, “A little more Mmm,” highlights improvements made to some of its most iconic menu items: the Big Mac, the Quarter Pounder with Cheese, and the Double Cheeseburger as…
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Dentsu Creative Manila teams up with Maya for explosive short film starring Liza Soberano and Dolly De Leon
MANILA, PHILIPPINES — Filipino financial services and digital payments company Maya just dropped its latest blockbuster short film, starring Liza…
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Dove continues to champion real beauty amidst AI influence
NEW JERSEY, USA — Twenty years ago, personal care brand Dove showed the world what beauty looks like when it’s real.…
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Publicis Romania, Digitas, and Publicis Relations release an original song by Marius Moga to ease patients MRI exam experience
BUCHAREST, ROMANIA — Based on the finding that patients who can hear music among the sounds of a medical machine…
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Meghna Group of Industries launches ‘Plastic Farming’ initiative to create environment-friendly plastic farms
DHAKA, BANGLADESH — Bangladesh faces multiple challenges due to climate change and environmental degradation. One of the most pressing issues…
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Heineken partners with LePub APAC to turn laundromats into 24-hour sports bars
SINGAPORE — Brewing company Heineken and creative agency LePub APAC have turned 24-hour laundromats into all-night sports bars so Korea’s…
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Coke Studio releases limited edition retro-style video vinyl
MANILA, PHILIPPINES — Coke Studio, in preparation for its eight season in the Philippines, has launched a limited-edition Coke Studio…
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Over 19,000 gamers worldwide call for vegetable equality in Knorr’s ModTheVeg movement
MANILA, PHILIPPINES — Knorr‘s #ModTheVeg Movement has taken the gaming world by storm, aiming to level up veggies in video…
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Serviceplan highlights the consequences of space pollution by spotting constellations made out of space debris
MUNICH, GERMANY — Space exploration is booming, but with it comes the problem of trash. There are over 160 million…
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Heineken captures that perfect first sip and showcases commitment to the perfect serve in new spot
AMSTERDAM, NETHERLANDS — There are few sensations in life that you can always rely on to provide gratification. The cold…
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Gigil collaborates with award-winning Thai firm Factor01 Bangkok to bring to life Grab’s ‘No Sweat Summer’
MANILA, PHILIPPINES — It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can…
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The Times of India personalizes newspapers for agencies to call for ‘Times Power of Print’ entries with Wondrlab
MUMBAI, INDIA — The Times Power of Print competition announced its call for entries by printing advertising agencies names on…
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