Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Social media statistics in Singapore you should know
SINGAPORE — According to Global Finance, Singapore is the 11th most technologically advanced country in the world. With blistering connection…
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Insight: How Much Does a Super Bowl Commercial Cost in 2023?
MIAMI, FLORIDA – Millions of people tune in to watch the Super Bowl each year. With so many people watching,…
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Lowe Lintas wins creative mandate for FreeCharge
MUMBAI – Lowe Lintas has been appointed as the creative agency for FreeCharge, India’s leading online platform for recharge, utility…
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The creative industry is integral to the growth of developing economies, UNCTAD’s latest report finds
MANILA, PHILIPPINES — Last October 07, the United Nations Conference on Trade and Development (UNCTAD) launched the Creative Economy Outlook…
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Budget Direct Insurance reignites partnership with Tug as digital marketing agency
SINGAPORE — Following the launch of its office in Southeast Asia, digital marketing agency Tug has been reappointed by insurance…
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Essence wins integrated media mandate for Rebel Foods in India
MUMBAI, INDIA — Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, has announced its…
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VMLY&R to build a dedicated technology hub in China with Loncus
SINGAPORE — Global brand and customer experience agency VMLY&R has announced a strategic partnership with Shanghai-based technology firm, Loncus Network…
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Brand & Business: Havas Group strengthens media and integrated offerings in Malaysia with Invictus Blue
KUALA LUMPUR, MALAYSIA — Havas Group, one of the world’s largest global communications groups, has entered into a partnership agreement…
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New Business: Award-winning digital studio Two Bulls joins Dept in APAC expansion
AMSTERDAM, NETHERLANDS — Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT®, one of the fastest-growing…
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New Business: Engine Creative and ODD launch House 337, a collective with post-pandemic working practices
LONDON, UK — House 337 – formed from the merger between marketing agency Engine Creative and architectural and design firm…
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New Business: MakeMyTrip awards digital business to Dentsu Webchutney following multi-agency pitch
MUMBAI, INDIA — Dentsu Webchutney, the digital creative agency from Dentsu Creative India, has won the digital mandate for travel…
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New Business: Industry veterans Sidharth Rao and Madhu Sudhan launch new mar-tech services firm Punt
BANGALORE, INDIA — After 23 years as founder of Webchutney, one of India’s top digital agencies, Sidharth Rao is starting…
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New Business: MYOB awards brand advertising business to Howatson+Company
MELBOURNE, AUSTRALIA — Leading business management platform MYOB has appointed Howatson+Company as the creative lead for its brand advertising across…
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