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Identity Politics (The Carabao in the Room)

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by Lobregat Balaguer In what refers to identity politics, many aesthetic and conceptual positions Filipino designers (and artists) take are polarized. Position #1 Filipino-ness is embraced...

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On Digital Creativity

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by Jamie Tolentino Valued in the marketing and advertising industry, it’s believed that creative ads are more effective and increases brand value. In 2013, a...
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Social is Dead, Long live Social

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by Ibba Bernardo It’s 2:37 AM and I’m freaking tired. This article has been hanging over my head for the last week and every time...
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Chasing the creative spirit

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By Mark Tungate There’s a scarf I own that always makes me think of creativity. It’s long, stripy and rather eccentric- in red, white and...
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Mike Schalit: The Good Advertising Man

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Written by Harry Mosquera with Interviews by Angel Guerrero Mike Schalit hates Mondays. No, it’s not because he hates work. “I know everything’s going to hit in...
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July-August 2009: The prizefighter is also a great pitcher

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by Oscar A. Gomez Jr. Even a crude SMS gag can’t capture the assortment of campaigns revolving around Manny Pacquiao. The sports hero has been...
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Hit Productions: The Circle of Trust

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by Cynthia Dayco “Don’t go into business with friends.” It’s an adage that exists for good reason: Great friendships often do not make for great business...
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Clients through Eugene Cheong’s rose-colored glasses

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Words by Bujit Tesoro | Interview by Abby Yao Even the toughest creative give-up from the toughest clients. Some clients can be narrow-minded and stubborn....
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James Lafferty: Marketing Is a Matter of Faith

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Words by Harry Mosquera with Interviews by Angel Guerrero There are three kinds of people in the world, reckons James Lafferty, recently retired president and...
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David Droga: “Do less disposable work” and other mind candy

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David Droga, the man with more Cannes Lions to his name than any other creative (or agency), finally arrived in Manila. By his own...

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