INDIA– Reebok and Pyer Moss are dropping the final offering from Collection 3, marking the last chapter in the American, Also” story.
“American, Also” told across Collection 1, 2 and 3 – over the past three years, encourages dialogue and gives voice to stories historically erased and distorted.
The concept of Sankofa is integral to Reebok by Pyer Moss Collection 3. Sankofa is a Twi word from the Akan tribe in Ghana that translates to “Go back and get it” and is represented by a bird fetching an egg from its back. Sankofa symbolizes going back to the history of one’s past to take what is rightfully theirs.
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The Reebok X Pyer Moss collection is available beginning 17th November exclusively at shop4reebok.com.