ASIA-PACIFIC – SINGAPORE, MARCH 2011 – iris Singapore has promoted Jimmy Lee (pictured) to creative group head after two and a half years at the agency as senior art director. He will take a creative leadership role on several of the agency’s biggest accounts including Sony Ericsson, Johnnie Walker and Audi. He reports to the agency’s creative director Tom Ormes.
Lee has worked on many of iris’ most successful campaigns, including the global Step Inside campaign for Johnnie Walker, regional and global product campaigns for Sony Ericsson and the Singapore launch of the Audi A8 and the current A1 campaign.
Tom Ormes, creative director of iris Singapore said: “From day one, Jimmy has been an enormous asset to iris Singapore. He gets what the bigger picture is all about, and pushes the envelope accordingly. Sadly though, this knowledge hasn’t rubbed off on his dress sense. Jimmy will be a talent to watch in the coming years.”
Lee said: “With iris, I’m definitely living the best times of my career and hope that it’ll only keep getting better. It’s a great feeling to work for an agency that looks after its people. The future’s looking bright.”
iris has also appointed Vincent Tay to the position of creative from junior art director.
Of Tay’s appointment, Ormes said: “Vinny looks at the same old problems in fresh ways and it’s only natural that he’ll continue rising through the ranks as he keeps challenging the traditional. It’s a step-up well deserved.”
iris’ Singapore operation works with global blue-chip brands including Diageo, Unilever, Tiger, Heineken, Sony Ericsson and Red Bull. The agency launched in 2006 and serves as a strategic hub for Asia Pacific. It is now 65-strong, making it one of the fastest-growing agency networks in the region.
