The Arangkada Philippines 2018 ignited all of the industry luminares from Game Developers Association of the Philippines (GDAP), Film Development Council of the Philippines (FDCP), Google Philippines, and British Council to name a few, in a glorious morning wherein they shared their insights along with its theme this year, “Creative Industries: The Next Sunrise Industry”, highlighting the top potential of the Philippines creative economy that empowers local creative industries as major drivers of inclusive economic growth through private sectors speeches and panel discussions on: The Creative Process Management, Talent Management and Development, and Creative Hubs. We rounded up 5 important things that we learned in the forum:
1.Philippines is indeed a country surrounded by creatives
According to the UK Department for Digital, Culture, Media, and Sport (DCMS) creative industries is defined as “industries which have their origin in individual creativity, skill, and talent and which have a potential for wealth and job creation through generation and exploitation of intellectual property”. The Founder and President of the Creative Economy Council of the Philippines laid down 3 things where we can foster and generate livelihood from, “Creative Products, Creative Services, and Creative Ideas”, and all these 3 functions the Philippines as a creative economy - from fashion, music, arts, and culture - developing the idea and turning it into something dynamic which makes us a creative services country. We are not fully there yet, but by 2030, Philippines will evolve and drive the business economy into full percent by the works of creative economy.
2. Data is the new oil of the industry
The consumers are the movers and shakers of this industry. With the big data that we are having, it could create an impact to the landscape of the creative industry. In the words of Hon. Eliseo Rio Jr., “Creativity must compliment the generated data and should harness the potential of this growing industry,”. At the end of the day, it floats the fact that the Philippines has a limited resources to outgrew the industry that we currently have right now. The brighter side of it is that we can utilize the data that we have and present to future and right prospects to increase the space of the digital era here in the Philippines.
3. PH as a outsourcing and growing community of creatives
Arangkada PH held a panel discussion that revolves around the capability of the Philippines to be the best source of creativity. Since a chunk of the industry that we have is from the BPO industry, the bandwidth that they are getting should equate or encompass the data that the country is getting, USec. Monchito Ibrahim said, “We intend to build our own network, and make this available to anybody. With almost 2,400 hotspots scattered in the rural areas and by the end of the administration is to build 48,000 hotspots, that will tend to change the value of to what we speak.” In another note, the Philippines is also a place where good content rolls. Slowly we are taking over the international scene by improving and tagging along the abrupt growth and changes from the industry of animation, film, gaming, and from the freelancers as well.
4. Honing the raw talent of PH
If there’s only a place where creativity could be nurtured and developed well is through the universities and disruptive companies that offers innovation in the creative economy. The digital space also contributes to showcase and let the people know of your talent - from music, dancing, sports, or even entertainment. Ken Lingan said, “The mission of Google, is to organize the information and make it useful for the universal use, and we really believe that information is real game changer and useful to the Filipinos. We want to move Pinoys from being just a consumer of the internet but to also contribute to the internet economy”. Really is the Philippines a great core where creativity lives and runs normally. From the movies that we create and gets to be internationally acclaimed, to Filipino artists who battle it out in the spotlight of fame, and to even to renowned sports leaders that now shouts and acclaims the filipino talent.
5. The Creative Economy is nothing without the Creative Hubs
Hubs is where we grow and nurture not just the talent in creative spaces, but where the creatives join together and create something dynamic. Not just economic value, but social and cultural value. Hubs can be makerspaces and co-working spaces here in the Philippines. Nowadays, these hubs are getting to be recognized because of the larger picture that it gets in the future. To see, creative economy is nothing without the creative outputs, and these outputs came from the huddled ideas that leads to innovation, and in order for us to thrive the creative economy, we have to put effort on how to sustain it for a better economical value. Philippines really is a country where in we start to appreciate and prosper the culture that we have, and make something economical out of it, “What’s happening in the Philippines, is worth exploring and worth listening to. You don’t have to import everything in, and that has given a hope to young entrepreneurs to build on their ideas and attract other people to support them. So what’s important is, everyone’s creative, hubs can gather those people together, and increase the signus to thrive,” says Matthew Morrison, Founder and CEO of ASPACE Philippines.