by Rea Gierran
CANNES – When we talk about VR, the first thing that usually comes to people’s minds is gaming. Yes, it’s absolutely going to be amazing what VR can do for games, but Google VP of VR Clay Bavor gave the audience a glimpse into what VR can do beyond gaming. How it will change the way people communicate, travel, and remember things.
Bavor says that what makes people react to VR is presence. “Presence is a word we use in VR to describe a feeling when your brain says, ‘yup I’m somewhere else’. It’s a feeling of consciousness. Consciouness is the product of your brain integrating all your senses.”
Producing VR content is not easy. You have to have hi-res displays all the time and update it quickly to follow a person’s movements so that what you see and what your inner ear says agree with one another.
Bavor also looked back at the beginnings of VR including the projects they’re working on. Like the Google cardboard, Jump (which is a VR camera and capture system which dramatically simplifies and improves the quality of capturing VR video) and Daydream (which is a platform for creating high quality mobile VR experience).
In conclusion, the Google team listed Story, Art, and Memory as the things VR will ultimately transform in the future.
