HONG KONG — Ogilvy Asia has announced the launch of its inaugural “The World’s Toughest Jury in the World Awards,” following the cancellation of major global creative festivals.
“Unlike all other awards shows, there will be no extended deadlines, no late fees, and most importantly, no punches pulled,” the release reads.
“The anticipated live event will not be judged by a bunch of ad nerds swanning about in the South of France with rosé hangovers, but rather an elite squad of 40 randomly selected family, friends, bartenders, cat sitters and even a semi-professional dog walker with a chip on his shoulder.”
Any single campaign is only allowed to be entered once into one of the 8 streamlined categories that include:
- The stuff between all the other stuff you watch on a screen.
- Messages on billboards, walls, or in magazines that people ignore.
- Anything to do with sound, music, or voice that’s not irritating.
- Basically things that look cool and make you say “ooh, that’s pretty.”
- If you would share it with friends, that means you must like it too.
- Is there such a thing as bad PR? Yes. Hopefully you won’t see any here.
- Gadgets, gizmos and gobbledegook. Welcome to a brave new world.
- The junk that used to fill up your mailbox now also fills up your inbox.
“Sincere thanks to this motley crew of extended Ogilvy family and friends for participating in this light-hearted event. Hopefully everyone has a stable internet connection at home and they don’t hold back on letting us really know what they think. I can’t wait to see the results!” said Reed Collins, CCO for Ogilvy Asia said.
The culmination of the awards and announcement of the winners will take place on June 23 at the agency’s annual D.O. Day (David Ogilvy Day) via Zoom.
Category winners will be virtually presented with “Le Big Rouleau d’DOr” and the best of show will be awarded “Le Mega-Piston d’Or.”
For more information visit thetoughestjuryintheworld.awardsplatform.com
