MANILA, PHILIPPINES – Gushcloud Philippines recently signed known fashion designer, Rajo Laurel, to help him grow his digital presence. In this partnership, the digital talent and entertainment agency will be working closely with Rajo to represent him and manage key brands and to provide strategic channel management support.
According to the fashion icon, “I’m very much looking forward to the new collaborations that Gushcloud and I will be able to make. Transitioning to digital can be daunting, but I am excited for this journey because this would open avenues for me to engage and interact with my followers and fellow designers.” Laurel said.
Creation is not a new concept for Rajo Laurel. With his 30 years of experience in fashion, he was able to launch his own brands, namely, RAJO, House of Laurel, and Objects*. However, just like any content creator, Rajo Laurel is more keen on understanding the value he can provide his followers. He is open to share and let them get to know him from all angles – from his passion, sense of purpose, and even give a glimpse of his personal life. He is also excited to collaborate with fellow content creators and brands.
“For this year, we want to take up space not just through our influencer marketing capacity, but in the digital entertainment stage as well. This exciting collaboration with Rajo Laurel is only the beginning of opening up his influence to brands and consumers alike through representation and channel management. Ultimately, our vision as partners is to leverage Gushcloud’s more advanced entertainment efforts such as NFTs and new digital channel explorations, so Rajo can create a more positive influence amidst the clutter in digital marketing and advertising. Time and again, Gushcloud proves how our strength on digital strategy is not only for our brand campaigns but also for our exclusive talents who want to finally expand their digital footprint.” said Felice Olondriz, Head of Talents of Gushcloud Philippines.
“At Gushcloud, we are welcoming 2022, true to our theme of stronger and smarter! It is our pleasure to have the privilege to represent one of the fashion icons in our country, Rajo Laurel. As a digital talent and entertainment agency, our goal is to create a sustainable ecosystem where brands, influencers and content creators can grow together and create a strong positive influence. This collaboration aims to strengthen Rajo Laurel’s digital presence but I also believe that it will create ripples that can inspire the minds of like-minded individuals.” said Jamie Paraso, Country Director of Gushcloud Philippines.
Aside from Rajo Laurel, Gushcloud has also signed celebrity wedding videographer, Jason Magbanua, gaming creator Chin Valdes and Yuka Kuroyanagi, celebrities Bangs Garcia, Ciara Sotto, Bettinna Carlos, Michelle Madrigal, and Patrick Garcia & family for channel management.
