TOKYO – Dentsu Lab Tokyo has implemented a project to explore whether machine intelligence (MI) can acquire the creativity that is innate to human beings. The result is a unique generative film to accompany the title track from Eno’s most recent album “The Ship.”
As a visual representation of Brian Eno’s latest album, Dentsu Lab Tokyo has collaborated together with Brian Eno, and utilized an artificial intelligence to generate this music video. The AI, which is trained with over-a-century images collected from all over the internet, is confronted with the images from the present society. An AI with, so to say, a collective photographic memory of humankind, will associate the past memories to the current events in a way, sometimes, humankind cannot imagine. In that sense, the project argues and through its visual experience, depict the repetitive human nature throughout the history.
Brian Eno is best known for his pioneering work in ambient and electronic music as well as his influential contributions to rock, worldbeat, chance, and generative music styles. A self-described “non-musician,” Eno has advocated a methodology of “theory over practice” throughout his career, and has helped to introduce a variety of unique recording techniques and conceptual approaches into contemporary music. He has been described as one of popular music’s most influential and innovative figures.
Dentsu Lab Tokyo is where solution is found through creativity. A team that “thinks through creation” will bring new forms of creation through technology by combining research, ideation, and development. As of September 1st 2015, Dentsu Inc. initiated “Dentsu Lab Tokyo” in order to establish unprecedented innovative approaches for creation, and serve the ever-diversifying/complexifying client needs. We are one of the first teams that “intertwines the process of making and thinking” and through the use of technology, we aim to provide new output. Beyond the resources within, Dentsu Lab Tokyo will collaborate with affiliated artists and technologists outside of the Lab to transcend the existing domain of advertisement by demonstrating through its own creation and solution.
