MANILA, PHILIPPINES – Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, today announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly engaged audiences at-scale.
The agreement will also see Xandr become a key programmatic provider for iflix’s instream display solutions, allowing advertisers to employ native pause ads and leaderboard overlay ads on iflix’s inventory, increasing their brand awareness. Native pause ads enable advertisers to reach viewers seamlessly during paused video, while leaderboard overlay ads display a brand’s message to users directly from within the viewing experience.
“Our strategic agreement with iflix delivers on Xandr’s promise to expand and optimize the ways in which advertisers in Southeast Asia connect with valuable consumers on premium local video inventory,” said TeQ Kim, Director, Global Supply Evangelism Team at Xandr. “Our collaborative approach with our clients ensures that iflix is able to package and sell its inventory in the ways that work best for its business and its consumers. We’re thrilled iflix selected Xandr’s platform and look forward to expanding our footprint in Southeast Asia through our work together.”
Built on the powerful foundation of AppNexus technology, Xandr Monetize enables media companies to unlock the full value of their content and improve the advertising experience for consumers. Through strategic inventory management capabilities, data-driven yield optimization, and differentiated buyer demand, Xandr Monetize expands the ways in which content owners and distributors can package, sell, and measure performance across all formats, screens, and devices.
iflix’s programmatic in-stream video inventory is available for native app and mobile web, on tablets, CTVs, and desktops and enables buyers in the Xandr marketplace to reach and capture insights from engaged viewers across Southeast Asia, including Malaysia, Indonesia, the Philippines, and Thailand.
“As we double down on our advertising business, we’re committed to making our premium inventory even more accessible to marketers. Xandr’s comprehensive inventory management solutions, cutting-edge video technology and strategic support made adoption of Xandr Monetize an easy choice,” said Charles Less, iflix Head of Sales.
“Xandr is a great partner to Xaxis, and their direct connections with premium sellers continue to be strategic for our clients in Southeast Asia. Xandr’s relationship with iflix will help us provide our clients with better quality video inventory and highly seamless performance for their omnichannel video strategy,” said Althea Wang, Senior Manager, Supply Operations, Xaxis Malaysia.
Xandr Monetize
About Xandr
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
About iflix
iflix is Southeast Asia’s leading entertainment service with the widest and most compelling selection of TV shows, movies, hyper local originals, premium live sports and up-to-the-minute news from around the world, available to stream or download, on any internet connected device…wherever, whenever.
iflix offers users two exceptional experiences through its iflixFREE and iflixVIP offerings.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines and Thailand, with the service also covering Brunei, Sri Lanka, Pakistan, the Maldives, Myanmar, Vietnam, Cambodia, Nepal, and Bangladesh.
Learn more: https://blog.iflix.com
Advertising opportunities: https://advertising.iflix.com
