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Brand & Business: Influencers don white outfits for Ariel ‘dare to wear white’ challenge

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MANILA, PHILIPPINES — After enduring the longest lockdown in the world,, Filipinos are slowly stepping out of their homes. To celebrate, popular Tiktokers like Ayn Bernos, Small Laude, Nana Silayro, Justine Luzares, and Rain Matienzo are showing off their head-turning all-white outfits of the day (OOTDs) through a new challenge that has already taken over TikTok’s For You page: the #ArielDareToWearWhite challenge.

In the most recent #ArielDareToWearWhite challenge, Filipinos are fearlessly wearing their white OOTDs outdoors — anywhere from the office, restos, and even the gym where they’re bound to encounter stain-prone situations.

For so long, Filipino moms have been searching for a solution that can completely get stains out of their family’s white clothes. Every hack has been explored — from applying baking soda to soaking the clothes in white vinegar to even squeezing on calamansi. It’s a common dilemma that not even a thorough wash using just ordinary detergent can fix.

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After going through various “tried and tested” fixes and even family secret recipes, Filipino moms have found that Ariel Detox, with its power booster technology, can deep clean down to the last fiber, removing the toughest of stains and preventing yellowing.

Join the #ArielDareToWearWhite challenge on TikTok and share your all-white transition looks — powered by Ariel Detox. Visit P&G Ariel Shopee and Lazada stores to shop the NEW Ariel Detox.

 

 

 

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