MANILA, PHILIPPINES — Innity, the leading technology provider of high impact digital advertising solutions, has launched Shoppable Ads, as part of the exclusive Digital Commerce Advertising Partnership Program with leading premium publishers in Southeast Asia.
Innity’s Shoppable Ads offers an end-to-end shopping experience that shortens and streamlines the consumer purchase journey while providing businesses with important insights to reach purchase-ready consumers more efficiently.
By combining Innity’s unique high impact creatives with the latest shoppable features and capabilities, Innity Shoppable Ads provide consumers with an interactive and seamless in-ad shopping experience that can dynamically showcase multiple products, complete with up-to date product details and pricing. Consumers who click on the ad will be directed straight to the brand’s checkout page to complete the transaction.
“Shoppable Ads have the ability to reduce a user’s purchase journey substantially, taking them straight from awareness to purchase. The increase in efficiency will drive ROI and keep consumers coming back for more. With the rapid acceleration of e-commerce today, mastering the potential of digital commerce has become a core strategy that advertisers should no longer ignore,” said Phang Chee Leong, CEO and co-founder of Innity.
It is common that digital advertising traded programmatically through global marketing platforms today are predominantly using standard banners with little emphasis on interaction. More importantly, most do not support high impact creatives. Innity Shoppable Ads addresses this issue by fully leveraging Innity’s SSP capabilities to offer marketeers greater viewability and engagement through programmatic and data-driven buys for high impact advertising.
Innity SSP offers premium inventory of quality content from leading publishers via leading DSPs – Google’s DV360 and The Trade Desk (TTD).
This May, Innity highlights 3 new high impact ads, which are perfect for business owners and advertisers looking to drive conversions on their e-commerce websites.
Balloon Story
Balloon Stories is a responsive storytelling ad unit where multiple images and videos can appear together in an Instagram Stories-like format.
What are the benefits of Balloon Stories?
- Blends organic content and sponsored ads on mobile web and apps.
- Generously built with enough sequences to create a complete and immersive brand narrative (up to 4X stories).
- Unlike other social platform stories, Balloon Stories is visible and will not auto-delete after 24 hours, thus building brand recall and relationship.
- Leverage your Stories on ‘one-to-all’ across our premium ad network
- Quick and cost-efficient to repurpose existing social creative, and to roll out across channels at scale as well as programmatic.
Mobile Underlay
Mobile Underlay reveals itself as users scroll through the page. If 70% of the ad is displayed on the page, it will auto-expand to a full page ad.
What are the benefits of Mobile Underlay?
- Captures user’s attention with engaging creative visuals and its in-article placement while the user scrolls through the page.
- Nativeness and non-intrusiveness of placement ensures viewability and effective delivery of brand message.
- Video housing capabilities for outstream ads are perfect to increase views for TVC materials and can drive users to different CTAs.
- Compared to other shoppable content, this ad can shorten the users’ conversion journey and can serve as an extension of your e-commerce platform with Innity’s Shoppable Solutions by displaying its product catalog, prices and CTA buttons directing to the check out page.
Grow +
Grow+ provides the best in-read ad unit that emerges, where a video is set to appear on a top panel which expands to an image panel at the bottom when users scroll down the page.
What are the benefits of Grow +?
- Built to capture more attention by targeting audiences that are both either attracted to video or image ads; Viewers won’t miss the ad as the powerful duo of video and image coupled with the extension motion provides a second opportunity to grab the viewers’ attention
- Brand messages can be directed to two categories of viewers – those who have ample time can watch the video and those who have limited time can watch the image; The combination helps boost engagement with CTR up to 2x
- Generously built with enough sequences to create an immersive experience and an intelligent brand narrative about the products
- The video ad gives viewers more brand insight while the creative on the image panel adds CTA support to prompt the viewers to click and engage
“Since its inception, Innity has consistently led the industry with its commitment in developing high-impact, engaging ad experiences. Enhanced creativity is proven to drive impact and action. Our Shoppable Ads were developed to help solve the industry’s need for highly viewable, creative ad formats to break through the clutter to drive meaningful engagements,” said Phang.
To learn more about Innity’s Shoppable Ads, businesses can contact talktous@innity.com | ph.marketing@innity.com for a demo.
