SINGAPORE — XM Studios, an award-winning Singapore-based producer of premium pop culture collectables, will be partnering with global lifestyle brand Sanrio to produce a range of merchandise and goods to be distributed globally.
Founded in 2012 and recognised worldwide for its innovative hand-crafted luxury collectables, XM Studios has paved the way for the collectable industry and has risen to one of the top three key players in the industry. With over 200 products designed, a global reach with 21 key distributors, and holding over 11 major licences, XM Studios will expand its portfolio to developing an array of well-loved merchandise with Sanrio.
With this two-year partnership, XM Studios has obtained the global rights to produce Sanrio statues, dioramas, and toys to be sold internationally as well as rights to sell softline merchandise such as lifestyle accessories and other products, which will be available in late 2021 in the South East Asian region.
Founded in the 1960s, Sanrio is a renowned Japanese lifestyle brand that designs, licenses, and produces a wide array of goods. These products range from stationery sets, apparel and accessories to home décor and animated television series based on iconic characters including Hello Kitty, My Melody, Cinnamoroll, and many more. These characters have made their mark on the ‘kawaii’ side of Japanese pop culture and have taken the world by storm.
“It is an absolute pleasure to be working together with a partner as strong as XM Studios. We’ve seen the amazing work they’ve done before in this space and can’t wait to see our Sanrio products with XM. Our fans are going to be delighted,” says Ms Cindy Loh, General Manager of Sanrio Southeast Asia.
“We are extremely excited to be partnering with Sanrio and to be able to have this opportunity to grow our portfolio of the most sought-after pop culture brands to work with. Sanrio has produced such iconic characters over the years, and we look forward to bringing more of these loved collectables to our fans worldwide,” said Mr Ben Ang, CEO and co-founder of XM Studios.
