SINGAPORE — Singapore-based Artificial Intelligence (AI) Solutions Company, SQREEM Technologies, will be acquiring programmatic advertising solutions platform Gamma SSP in a move that expands and augments their offerings in Southeast Asia.
The agreement will see Gamma become a fully-owned subsidiary of SQREEM in the short term, with the SSP eventually merging into SQREEM’s tech stack to unlock 97% of the world’s programmatic inventory and eventually expanding the offering to include digital out of home and connected TV – forming a complete dynamic digital ecosystem.
The acquisition will enable a massive global supply integration for SQREEM by combining its proprietary AI technology with Gamma’s integrations in the region and globally to bolster behavioural targeting solutions, at a landing page level, to brands and media agencies.
Gamma will continue to be led by its Managing Director, Matt Robinson, and the current management team. The combined entity plans to expand its headcount and geographical footprint by as much as 25% over the next year.
Founded in 2014 and headquartered in Singapore, Gamma was the first Supply Side Platform (SSP) focused on representing Southeast Asian publishers, covering the key markets across the region. The company helps advertisers programmatically target audiences across an ecosystem of more than 1700 publishers, including all of the major premium publishers in Thailand, Indonesia, Vietnam and the Philippines. Gamma also has the ability to support Connected TV ad spots and will be adding DOOH in the next 6 months.
Ian Chapman-Banks, CEO of SQREEM Technologies says, “Our AI allows us to convert online human behaviour into anonymised data points to help our clients reach the right people at the right place and time. Gamma’s integrations will provide us a gateway to massively accelerate our access to any inventory around the world, and combining it with SQREEM’s AI will enable us to get even better and faster access towards delivering the first true cookie-free media buying platform. This will expand our offering as a one-stop solution that covers the entire gamut of programmatic advertising.
Named one of Asia’s fastest-growing companies by the Financial Times for two years running, and one of Singapore’s fastest-growing firms by Statista in 2021, SQREEM is the world’s largest “behavioural pattern data aggregator” that collects, analyses, and creates a database of open data on the Internet using its own Artificial Intelligence technology. The Singapore-based tech company provides data analysis and precision targeting services to more than 100 companies and government agencies across various industries.
“SQREEM’s strong presence across APAC and their experience in working with brands globally makes it an ideal match to further develop our SSP and we are thrilled about becoming part of such an exciting company,” said Matt Robinson, Managing Director of Gamma. “I believe the technology we offer is hugely complementary and that together, we can utilise both the Gamma and SQREEM platforms to realise their full potential.”
