SINGAPORE — UM, the global media agency network of IPG Mediabrands, announced it has been named a Leader in “The Forrester Wave: Global Media Agencies,” second quarter 2020 report, reflecting the agency’s commitment to move beyond traditional media buying and placement.
UM received the highest score out of all the agencies in strategy and current offering categories. Forrester released the full report on May 26, following an evaluation of ten of the most significant media management companies to understand the state of the global media services market and see how the providers measure up against each other.
In its profile of UM, the Forrester report states: “UM envisions the future of media consulting and content at scale…UM is a good fit for CMOs looking to strategically unify marketing execution; move beyond conventional media placement; and scale original, branded, and addressable content. UM shows strength in its data- and culture-attuned content practice, employee experience initiatives, and agnostic approach to media inventory and bonafides. Clients like UM for its application of emerging technologies, its partnership with agencies and publishers, and its data technology strategy. We like the agency’s emphasis on business analytics for decisioning and its future-forward approach to crafting data-informed, Hollywood-caliber content that generates new revenue streams for clients.”
UM continues to invest in industry-leading data and analytics and continuously develops new approaches to planning, investment, and custom content creation to drive better connections between brands and consumers.
The full report can be accessed here
