TEL AVIV, ISRAEL — Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms.
Anzu’s platform gives media buyers the ability to drive brand awareness through unintrusive in-game ads that reach the thriving and diverse global gaming and esports community. Anzu’s fully blended in-game video and banner ad placements are served in brand-safe environments across mobile, PC and console games, bringing scale to the in-game advertising industry.
Verizon Media has established itself as a forward-thinking media brand that provides its clients with access to next-generation advertising opportunities across established and emerging platforms and channels. Its already strong foothold in the gaming industry will be bolstered by the partnership with Anzu.
Verizon Media advertisers will benefit from Anzu’s exclusive partnership with popular game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu is the only platform of its kind licensed under the Xbox Tools and Middleware program.
Anzu’s Director of Business Operations, Yaniv Rozenweig, said, “Our new partnership with Verizon Media is a testament to Anzu’s platform and strengthens our position as a leader in the in-game advertising industry. We are pleased to welcome Verizon Media advertisers to our platform and provide them with exclusive opportunities to deliver their campaigns to a growing and receptive gaming audience.”
“We are continually looking for new partnerships that help connect our advertisers and media partners to premium, engaged audiences through creative campaigns and innovative context and formats. We see an increasing demand for in-game advertising opportunities from clients across our global markets. This partnership with Anzu continues to build out our strong gaming credentials, supplying our ecosystem with even more premium advertising opportunities.” said Kristiana Carlet, VP International Sales at Verizon Media.
About Anzu
Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen.
Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures. Global partners include advertisers such as Pepsi and Samsung and game studios such as Ubisoft and Nacon. Learn more at https://www.anzu.io/.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
