MANILA, PHILIPPINES– Philippine Digital Marketing Company Xiklab Digital has become part of Worldwide Partners Inc (WPI), one of the world’s largest and fastest growing networks of independent advertising and marketing communications agencies comprising over 70 agencies in more than 40 countries.
The announcement provides Taguig City-based Xiklab Digital with international reach and immediate access to a network in Asia, Africa, Europe, Latin America, Middle East and North America.
WPI, headquartered in Denver, Colorado, serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the network to solve problems for clients on a local, regional and international basis. Global brands including Coca Cola, Heineken, Procter & Gamble, Las Vegas Tourism and Microsoft gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
John Harris, President and CEO of WPI, said: “We are thrilled to welcome Xiklab Digital to our global network. Like other partners, the Xiklab Digital team share an independent entrepreneurial drive to build commerce through connectivity, creativity and collaboration.”
“We believe we can contribute back to the wider group through the sharing of market knowledge, intel and new business opportunities. As such, we believe the ‘age of independents’ is well and truly upon us,” says JJ Soriano, Chairman of Xiklab Digital.
“WPI is going through significant international growth and we’re confident we can build our own business further by being part of what is arguably the fastest growing independent network on the planet,” adds Xiklab Digital Group CEO Arthur Policarpio.
Bingo Soriano, Xiklab Digital’s CEO International said: “We are extremely excited to join the WPI family, especially at a time when independent agencies are surging around the world as the holding company model comes under increased pressure. Clients are now looking for fast, agile and nimble partners who can help them move quickly and identify strategies to reach customers in new and engaging ways that drive business and revenue outcomes.”
Xiklab Digital will provide Digital Marketing capabilities, as well as Philippine market entry, and Philippines client brand globalization to the WPI network.
