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Brand & Business: FWD Philippines Expands Reach Through Newly Launched Platform Shop@FWD; Makes Insurance More Accessible for Filipinos

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MANILA, PHILIPPINES Fast-growing insurer FWD Philippines, part of pan-Asian FWD Group, today launched its new online insurance-selling platform Shop@FWD that offers exclusive insurance products and rewards only available online.

Shop@FWD —accessible through shop.fwd.com.ph— is a new digital platform that allows customers to purchase insurance products in mere minutes. It is the fastest way to get insured online while getting rewards as well.

“We’re making insurance more accessible with Shop@FWD. Anybody, from young professionals to breadwinners, can now easily purchase much-needed insurance coverage with the click of a button,” said FWD Philippines President and Chief Executive Officer Peter Grimes. “At FWD, we want to change the way people feel about insurance, and one way to do this is to provide a hassle-free way to purchase insurance and be instantly covered.”

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Since its launch in 2014, FWD Philippines has been providing simple, relevant, and affordable ways for customers to get the protection they deserve. Shop@FWD is the company’s latest digital innovation that reimagines the meaning of insurance.

The things you ‘can do’
Exclusively available via Shop@FWD is KanDüü, an insurance product suite that covers policyholders so that they “can do” whatever they want with no hesitation. KanDüü is available for individuals aged 18-50 years old and comes in three variants: KanMend, KanLive, and KanGuard. Each product has distinct features that fit people’s diverse lifestyles and varying needs.

“FWD Philippines offers the most affordable insurance plans with rewards in the country. We want to make insurance more tangible and relatable for our customers through Shop@FWD’s protection products and rewards,” said FWD Philippines Head of Marketing Roche Vandenberghe. “Shop@FWD aims to empower more Filipinos to live worry-free, knowing that we’ve got their back!”

Customers can get covered in minutes, simply by filling out a one-page application form at shop.fwd.com.ph. The application requires no medical exams or paperwork, and customers can manage their insurance coverage anytime, anywhere with FWD Tapp—a one-tap insurance app that allows customers to manage their insurance from the ease of their mobile device.

“We value people’s time, and that’s why no paperwork is required when buying through Shop@FWD. Instant coverage is possible just by filling out a one-page form. We strongly believe that insurance should be a convenience, not a burden. That is our true vision for Shop@FWD,” added Grimes.

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