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Breaking down borders: Brandwatch advances Asia Pacific social data coverage

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SINGAPORE — Brandwatch, the leading social intelligence company, has introduced substantial improvements to its Asia Pacific coverage. The improvements make Brandwatch Analytics one of the industry’s leading platform for Asia Pacific sources.

At global companies, social data is often used to make key business decisions about geographic expansion, new product lines and the next marketing campaign. Without reliable global coverage brands can’t trust their data findings.

With increased firepower added to Brandwatch’s AsiaPac coverage, multinational companies now have a dependable platform to help answer key business decisions. Improvements include:

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  • More mentions: Brandwatch now collects one million new mentions every hour, amounting to one billion AsiaPac mentions every 43 days

  • More sources: Blogs, news, forums, message boards, image, video sites and more are monitored

  • More top sites: Baidu, Qzone, Naver, Blog.Sina, Discuz, Detik, Inquirer, Pantip and thousands more can now be searched using Brandwatch

And most importantly:

  • Bespoke data: Brandwatch is the only social listening vendor that collects AsiaPac data using its own crawlers. This means it is constantly adding the sources our customers want.

These improvements to our AsiaPac data coverage come just one year after independent research firm Forrester ranked Brandwatch as one of just two leaders in its Forrester Wave™: Asia Pacific Enterprise Listening Platforms, Q1’16.

“We’re certain we have the best offering for any business looking to access AsiaPac social data,” says Christel Quek, Vice President of Asia-Pacific at Brandwatch. “But it’s not just great from a product point of view. Our Singapore office provides bespoke training, real-time support and strategic guidance to over 50 APAC clients like Uber, 3M and Cathay Pacific.”

AsiaPac data is available as standard for all Brandwatch customers. Find out more.

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