Campaign Spotlight: So Good is a new magazine for people who want to make the world a better place

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GLOBAL — So Good is a new trimestral magazine for people who want to change the world. The magazine promotes activists, philosophers, volunteers, movement leaders, projects, idealists, or simply citizens determined to make our world a better place.

Available in French newsstands from June 4, So Good was created by independent press group So Press and crowdfunding pioneer Ulule.

The campaign was created by agency BETC. The images are accompanied by the phrase: “If this world suits you, don’t read us.”

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