LONDON, UNITED KINGDOM – Since the launch of its first issue, EYEYAH has been working with professional artists, illustrators and designers to commission artworks inspired by a social topic such as Internet Safety, responsible consumption and sustainability.
This week sees the launch of the ‘TRASH’ issue, where 30 artists from 12 countries have created an artwork to communicate a diverse collection of perspectives that deconstruct the topic of waste. Each artist was given a fact, statistic or insight into topics relating to food waste, electronic waste, packaging waste & recycling.
As a platform that is founded by an artist network, gaining support from other industries has been necessary. This issue was funded by a grant from NEA (National Environment Agency) which enables thousands of school children and teachers to receive a free copy.
Quickly becoming an outlet for creativity within the creative industry, the platform has been attracting other woke agencies to collaborate and offer assistance in the cause. Agencies like AMV BBDO and Landor have contributed work in the past. This issue was co-designed by creative design agency, JKR Singapore, bringing a new perspective to the publication.
Creativity with a Conscience
Says Tanya Wilson, founder EYEYAH!, “Waste and recycling is such an important topic that kids should learn about, but it’s also a complex issue that may be difficult to digest at such an early age. The use of art immediately captures attention and open up a conversation. Teaching kids about waste is not solely to spur them on to take action. We also want to nurture creative thinking, as this is the generation that will be responsible for developing solutions.”
Free Toolkit for Schools
The toolkit taps into participatory child-centred learning and teaching methods centered around a ‘See, Think, Wonder’ approach to encourage students to make careful observations and thoughtful interpretations. Therefore, helping to stimulate curiosity, critical thinking, dialogue and action.
A series of GIPHY stickers can be used across social media platforms.
