SWANSEA, UK — AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has achieved over 1,300 cryptocurrency transactions per second (TPS) on Hedera Hashgraph’s enterprise-grade distributed ledger.
The announcement follows AdsDax’s expansion for the capacity of its infrastructure and the start of large advertising campaigns in partnership with Zee Entertainment, one of India’s largest news networks. This is the first time that Distributed Ledger Technology (DLT) has reached this volume in a live, commercial environment.
The advertising campaign conducted with Zee Entertainment in order to achieve this milestone involved real-time micropayments in cryptocurrency for each impression occurring on the ad network.
“This record is a huge proof-point for our business model and showcases how AdsDax is leading the way in the adoption of Distributed Ledger Technology in advertising. We are one step closer to our goal to pay micro-rewards to consumers for their time, data, and attention whilst surfing the internet,” said Ian Mullins, AdsDax CEO.
AdsDax has been growing rapidly, especially in India, since its beta release and has been working with massive ad agencies such as Havas Media, GroupM, and Isobar. This case study with Zee Entertainment highlights the positive impact of the AdsDax platform for publishers.
Discussing the impact of this achievement from a publisher perspective, Amit Qazi, programmatic and ad operations head at Zee Entertainment Enterprises said: “We were amazed by the scalability and speed of the AdsDax platform. We have looked at the potential for Blockchain and Distributed Ledger Technologies to solve publisher pain-points such as payment, transparency, and accountability. AdsDax have built a system that can not only process all of our inventory in real-time, but also has the prospect of enabling real time payments for publishers. We look forward to continuing our partnership as Zee Entertainment Enterprises continues to innovate in the fields of content creation and monetisation.”
Working with Hedera Hashgraph, AdsDax has been tracking millions of live events from advertising in real-time, allowing advertisers and publishers to get real-time, consensus verified statistics directly from Hedera.
“We are very happy with the success of our platform and the scale, speed, and stability we are currently achieving,” Mullins said.
“We are continuing to build milestone after milestone, having recently consistently exceeded Ethereum’s combined daily transactions of all of its dApps and now becoming, to my knowledge, the highest throughput live use case for blockchain and distributed ledger technologies. This is almost certainly a world record and a cause for celebration for everybody in crypto as we push for more enterprise uses of the technology and greater public adoption of cryptocurrencies.”
