MANILA, PHILIPPINES – With the COVID-19 Pandemic hastening the paradigm shift to digitization, there is a significant growth in the number of emerging brands in various industries, be it beauty, lifestyle, sustainability, consultancy, etc. As such, everyone in the digital space is challenged to stay relevant among their stakeholders while those who fail to be on top of everything get buried in the seemingly endless sea of websites, and social pages.
With that, social listening companies are becoming the boon of brands in the country, which in turn grows the Philippine digital economy. Social listening allows a brand to know how specifically target consumers are viewing, feeling, and even positioning in the market today.
One of the leading social listening companies — Digimind — is in its full game to focus on the Philippine market and its booming digital economy. If you want to be part of the growing movement, here are five ways social listening amps up the game.
- Gain vital information about consumers’ sentiments
Social listening allows a brand to know how one feels or sees about a campaign, a launch, or the company in general. Simple Google searches display user-generated contents “UGC” in a click and UGCs normally have captions that contain first-hand experience that is important for the brand in crafting its next moves. Aside from UGCs, sentiments may be seen on simple postings and recommendations, or ratings as shown below.
- Recognizing the brand’s market positioning
Aside from that of consumers’ sentiments, this tool also gives brands their standing in the industry. In an industry report by Digimind titled, “2021 in Review Report,” Digimind, after a careful study, showed a clear depiction of who’s taking the industry lead and where every noticeable brand would fall in terms of social sentiments consumers have expressed online. Ranking can be identified in various ways, it can be through brand mentions, sales, or brand dominance. Social listening uses mentions as shown in the photo below:
- Turn consumer trends into foresight
Another important use of social listening tools is to forecast and prepare for possible pivotal events in the industry. Consumer trends allow brands to shape their strategies, stick to them, or even scrap everything out according to how the market is moving.In a recent study by Digimind — Finding Certainty in APAC’s New Normal Report, industries poised to thrive post-lockdown in the region were revealed. These types of reports answer who is doing what and how people are receiving various initiatives companies are taking, and from then on customizing the brand experience and strategies moving forward.
- Get a headstart against competition
Social listening companies normally do listicles showcasing brands leading the industry in various aspects. Knowing what competitors are up to and how they do things can help a brand get a headstart.In an article — 30 Media Agencies in APAC Ranked for Their Online Community, written by Jared Silitonga in September 22, 2021 on Digimind’s blog, he revealed how 30 media agencies in APAC are ranked for their online community. As a business in the modern world, communities play a huge role in a brand’s success and this article helps understand how these big brands are doing it successfully. - Build on valuable information
Aside from industry reports, social listening companies also produce other materials containing other valuable information such as tips on strategizing, industry insider reports, etc. These materials help brands optimize their strategies.With all that said, social listening clearly is a force to be reckoned with. A tool that will help one grow exponentially when used right. Social listening gave the Philippines’ digital economy a boost through accumulated growth from various companies in the country.Industry leaders like McCann Worldgroup, McDonald’s, Danone, and Audi are now reaping the benefits of social listening with the help of Digimind, Book a Demo. Alternatively, you can also visit Digimind’s Resource Center and see for your reference.
About Digimind
Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-breed technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy.
Founded in 1998, Digimind is headquartered in New York, Paris, Singapore, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus
