SINGAPORE — ZALORA, part of Global Fashion Group (GFG) and Asia’s leading fashion and lifestyle e-commerce player, is partnering with Google to launch Google Ads with ZALORA. This marketing solution provides brands with a simpler way to drive online sales and performance while offering a deep understanding of the Southeast Asia consumer. Google Ads with ZALORA will help brands to grow their businesses by providing dedicated campaign support that connects them with customers, as well as tools that measure and optimise marketing campaigns.
“This partnership with Google aligns with ZALORA’s commitment to drive the growth of Asia’s e-commerce industry as it aims to boost brand promotion and success in a competitive online retail landscape,” said Tejas Kirodiwal, head of growth at ZALORA.
“As e-commerce continues to grow, Google Ads with ZALORA will work in conjunction with our in depth industry expertise and other localised GFG platform service offerings, such as the retail intelligence and analytics solution TRENDER – a Data by GFG product, to run targeted and data-driven campaigns that meet business objectives,” he said.
The partnership comes after a string of successful pilot tests conducted during the second half of 2021.
Global fashion brand H&M ran shopping campaigns over a seven-week period within Malaysia and showed that Google Ads with ZALORA was effective in driving greater discoverability and traffic for H&M products on ZALORA’s e-commerce site, resulting in a strong Return On Advertising Spend (ROAS) of 6.1x.
“This partnership extends on the ongoing efforts between Google and ZALORA to drive digitalisation in businesses. Southeast Asia is entering its ‘digital decade’ with the internet playing an integral part in people’s everyday lives. We’re excited to launch Google Ads with ZALORA to help accelerate e-commerce growth across the region and support brands to tap into the growing pool of digital shoppers,” said Jerome Hamlin, head of industry e-commerce at Google.
For more information, please visit ads.zalora.com/
