MANILA, PHILIPPINES – Pride Month is definitely not canceled as Lazada together with Publicis JimenezBasic and Spark It! hosts an extravaganza live show entitled Pride is aLIVE hosted by beauty vlogger Johnrey Almonte, a proud member of the LGBTQ and morena community advocating for beauty for all genders and colors.
Pride is aLIVE will be livestreamed in-app on LazLive on June 27, Saturday at 6:00 PM where members of the LGBTQIA+ community and allies will showcase spectacular pride-themed activities: drag performances and tutorials by Drag Queens KatKat Dasalla and DeeDee Holiday, special song performance by American Idol Season 11 Finalist Jessica Sanchez, pride-themed workout classes by 808 Studio and Ride Revolution, as well as members of the community “Marching From Home” to the beats of DJ Joey Santos.
143 #PrideForGood
Leveraging LazadaForGood, Lazada’s digital giving platform, non-profit and non-government organizations (NGOs) LoveYourself and Bisdak Pride have also onboarded to drive awareness to providing HIV testing and treatment alongside the LGBTQ+ community.
To amplify the #PrideForGood message, talented illustrators Betsy Cola, Jer Dee and Jouache have also lent their artistic interpretations of love in specially designed heart badges and their message to the public. For just Php 143, reminiscent of “I Love You”, consumers can donate directly to the causes of the LGBTQ+ NGOs and receive the heart badge design.
Support and joining the movement
For consumers looking to “march from home” for the movement, various pride-themed collections including clothing and accessories can be found on queer-owned Vaklang Store.
To spread the word, shoppers can also join the movement and celebration for pride by using the Lazada #PrideForGood filter on Instagram! Find out more by visiting Lazada.com.ph, facebook.com/LazadaPhilippines, instagram.com/lazadaph/ and twitter.com/LazadaPH.
