DUBLIN, IRELAND — Having worked with Movember in 2020 to deliver ‘Conversation Piece’, In the Company of Huskies is now building on the campaign’s success by creating a permanent record of it, in the form of an NFT gallery, for a never-ending fundraising initiative.
Huskies and Movember have developed a gallery of 200 NFTs, minted and stored on the Algorand Protocol. Rarified and priced according to scarcity, the NFT collection is based on the image of the iconic Poolbeg Chimneys that dominate the Dublin skyline. Movember and Huskies launched ‘Conversation Piece’ in 2020 by projecting a unifying message ‘Together We Stand’ on the landmark, urging people to reach out, to connect, and nurture positive mental health during the lockdown.
Photographed by Neil McDougald, the NFT captures the first time – and the only time, according to the Harbourmaster of Dublin Port – that anything has been projected onto the landmark.
The NFTs will be available for the general public to buy, with 100% of each sale going directly to Movember. In addition, every single time an NFT is sold on again, 10% of the sale price will go to Movember, forever.
Jonathan Forrest, CEO of Huskies, comments: ‘At Huskies, we’re constantly exploring innovative ways to develop pulling power for brands. ‘Conversation Piece’ captured a unique moment in time, so it made sense to create a permanent record and initiate a never-ending fundraising initiative with this NFT collection. We expect to be doing a lot more similar initiatives, in the Web 3.0 space, in the new year.’
