MANILA, PHILIPPINES — A new blog site called Branding Nerd was launched last April 11 with the aim of “placing the spotlight on brilliant ideas that brands have executed anywhere in the world,” says Bingo Soriano, the resident ‘nerd’ behind the new site.
“I have always been fascinated by brands ever since my first job as a Marketing Management Trainee in Unilever back in 1987,” says Bingo. “Both in my corporate career as well as my current entrepreneurial involvements, working with brands is the common denominator.”
Aside from Unilever, Bingo held senior marketing, sales and management roles in Purefoods Corporation, HSBC Philippines, and Burger King Asia Pacific. Today, Bingo currently serves as Group CEO for International of Xiklab Group which is composed of three business units including Xiklab Digital (a leading digital marketing agency), Xiklab Axis (a digital marketing outsourcing hub), and Xiklab Ventures (a digital products business). He also founded and continues to operate BASC Consulting International Corporation which helps brands increase sales and profits through brand training & consulting, brand audit and brand coaching. He’s also involved in the point-of-purchase firm in-Store Media Philippines which is focused on both traditional and digital merchandising networks inside hypermarket and supermarkets.
“Brands play important roles in our day-to-day lives. Brilliant brands are those that occupy a special place in our minds because of how effectively they have positioned themselves in their respective markets in a consistent and cohesive manner,” says Bingo. “Branding Nerd’s focus is to go deep behind the elements of the brand architecture that make up these brilliant brands and identify lessons for others to learn from.”
Branding Nerd and adobo magazine have also agreed to collaborate in order to accelerate the spread of these branding lessons for the benefit of brands in their various stages of their life cycles.
“We are thrilled to partner with Branding Nerd,” says Angel Guerrero, Founder, President and Editor-in-Chief of adobo magazine. “The branding lessons highlighted in Branding Nerd are very much aligned with the added-value that we desire to deliver to our readers and followers.”
“In this blog, we will be ‘Nerding Over Brilliant Brands’ whether ancient or new, big or small, global or local, in any industry, constantly searching for sparks of brilliance in ideas and strategy that have been delivered by brands with the sole purpose of inspiring other brands to aim for excellence in their own field,” says Bingo. “There is just so much to learn from so many brilliant brands around the world.”
