SINGAPORE – Tabfund is a web browser extension that funnels advertising dollars to power global research projects through non-invasive advertising impressions, collected every time a new tab is opened online.
Users choose to donate their “tabs” to preferred research projects across three major areas: Health (COVID-19), New Tech & Environment. As donations are collected from all corners of the globe, real-time data is processed by the platform, allowing people to see the collective impact as it happens for immediate visualisation, as well as receiving a quarterly personal impact report.
Created in collaboration with a team of researchers, Filipa Pinto, Leonardo Machado and Henrique Cardoso, and the Superunion team, Tabfund is designed to address the flawed research funding model and raise awareness of research today. The digital platform challenges the preconceived notions of research and reframes it as a place of play, imagination and optimism. The mechanism and technology that Tabfund is leveraging is free from complexity. It’s simple to join and easy to use, becoming an integral part of our daily lives online.
TabFund changes the game in how global research is funded, ensuring the research community and society work together to create a better world.
The extension was named a winner in FastCo’s World Changing Ideas competition announced on May 6th.
Check out Tabfund and install the extension here: https://www.tab.fund/
View the FastCo finalists here: https://www.fastcompany.com/90622702/world-changing-ideas-awards-2021-impact-investing-finalists-and-honorable-mentions
