MANILA, PHILIPPINES — Asia’s social e-commerce platform Triber brings shoppertainment to the 40 million users of GCash. According to Bloomberg, social e-commerce is expected to reach $3.4 trillion globally by 2028. Triber is set to not only make smoother transactions between customers and merchants, but also introduce a fun online shopping experience that incorporates influencers, livestreams, games, and social sharing to save money by group buying together. Their mini app will be launched in GLife this June, and users with a GCash account can easily connect to the marketplace and make their purchases anytime, anywhere.
Quicker, easier transactions
Triber’s entry into GLife offers users a more intuitive way of buying their essentials—from groceries and ready-to-eat goods to pandemic needs and lifestyle products. One of Triber’s key initiatives is that users are able to enjoy creative content from social media influencers while finding the best group buy deals, add items to their Triber cart, and pay using their GCash wallet. This offers a frictionless checkout process while using the mini app.
Triber’s mini app lessens the back and forth when users need to process their items for checkout, as their GCash account is automatically linked with the app. This optimised payment experience helps users stay connected and get the best deals for their items. After payment settlement, orders will be processed through the Triber platform with group buy leaders handling the distribution of items. Triber covers NCR and Luzon, with Visayas and Mindanao to be launched later this year.
“With GLife, the goal is to provide more than just convenience. This is why we built GLife within the GCash app, making it easier for our consumers to shop and avail themselves of exclusive deals from a wide array of merchants,” said Frederic Levy, Chief Commercial Officer at GCash. “Having Triber join our roster of merchants works really great for our users because it allows them to now group buy their favourite brands and products together with their most followed celebrities and influencers in an easy, safe, and accessible way.”
Social e-commerce powered group buys
Triber provides an interactive space for group buying by combining e-commerce and social media. Group buys are initiated by group buy leaders for products available on the platform, which they can share on different social media networks and messaging apps. This feature allows users to form their own social communities and reach out to other interested buyers, making their online shopping more fun, convenient, and, most importantly, budget-friendly.
“Users can also search for a group buy leader via their name or location, and see which product offers are available. With Triber integrated in GLife, users can join group buys they are interested in or host their own, then proceed with payment using the mini app. By sharing group buys on social media networks, users can save more on their items,” said Cy Yambao, Marketing Manager at Triber. “Furthermore, with Triber, GCash users will be able to shop together with their favourite celebrities and influencers!”
Products that are not available in Triber’s marketplace can also be requested by simply messaging Triber’s social media channels. Using the mini app on GLife can help Triber users find more group buys they want to participate in. In addition, Triber complements the Filipino pasabuy culture by bringing existing pasabuy hosts a wider product selection and social tools to help expand their reach.
Disrupting traditional e-commerce through social
E-commerce is expected to grow more in the coming years, and Triber aims to remain in the forefront by being accessible to users across different platforms. Launching their mini app in GLife not only gives users more options to shop for, but also puts the spotlight on many local merchants. Brands are now able to reach out to the generation of buyers that no longer watches television but instead want to be entertained online.
About Triber
Triber is a social e-commerce platform in Asia offering community group buying. Triber aims to empower buyers and help them receive discounts with every group purchase. With the expertise of online marketplace veterans, Triber aims to recreate a real-life shopping experience that connects users with one another using the power of social media and digital technology.
