The brief: a full campaign, complete with packaging and activation, for Eagle Fire Extinguishers as a must-have item in every household.
Far from being Raw, last night’s Iron Creative 2 was a fire-seared feast. Duelling the Iron Creative II team of Eugene Demata (DM9 Jayme Syfu), Kat Limchoc (PC&V) and Joel Limchoc (BBDO Guerrero), the student creatives braced themselves for a grilling.
The senior team’s Stop the Spread campaign won with two print ads: 1. A wide range of delectably-designed products, and 2. A village carved onto a matchstick. Incidentally, copy writer Nicole Palaoing’s campaign was similar to that of Iron Creative II’s.
Neck-to-neck, the judges conceded a tie. The two teams are: DentsuIndio (Kulas Abrenilla, Ryder Aquino/Peepo David) whose copy ran Buti na lang (may Eagle); and Draft FCB (Camilo Quevedo and James Pereda), with the line It’s not funny when it’s real. DentsuIndio’s radio ad even won over that of the Iron Creative II team.
The challenger teams’ efforts were uniformly good, no two displaying the same campaigns. The diversity made for tough judging.
The panel of judges was composed of Manny Del Rosario/Executive Creative Director, New Thinkers, David Guerrero/Chief Executive Creative Director-BBDO Guerrero and Tonypet Sarmiento/VP for Creative-Saatchi & Saatchi.
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PHOTOS BY LAWIN BULATAO
Congratulations to DentsuIndio and costume-clad Draft FCB! Both teams are now going to the Young Kidlat! Competition in March, with registration c/o the Creative Guild. As one of the judges said last night, “See you at the beach!”
