GLOBAL — Cannes Lions is presenting 10 creative lessons as part of its LIONS Live event, a short course program running online from June 22-26 which discusses how people in the business of creativity work.
According to Cannes Lions, through the sample course, participants can have a taste of the ten lessons taken from the organization’s certified courses on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioral Science.
“It’s interactive, storytelling-led learning, built for the creative industry, by the creativity industry’s most extraordinary minds. It’s online learning, but made to be enjoyable.”
Each lesson brings Lion-winning work together with insights from experts like Ogilvy’s Rory Sutherland, Quiet Storm’s Trevor Robinson OBE and VLMY&R’s Debbi Vandeven.
Here are the 10 lessons that will be covered in the short course:
- Diversity is Key: Businesses run by culturally diverse leadership teams are more likely to develop new products, and deal better in overseas markets. What does “diversity” actually mean in business?
- We Are All Born Creative: Creativity requires the playfulness and absence of self-judgment inherent in young children. How do we reconnect with those traits as adults?
- What is Behavioral Science?: Applying a “psychological solution” can solve a problem at a far cheaper rate than an “engineering solution.” Better understanding people helps us in business?
- Nine Enders: Why persuading people to make big life decisions could be as simple as targeting people whose age ends in nine.
- The Power of Storytelling: In 2006, the New York Times Magazine journalist Rob Walker set out to quantify the power of storytelling. How do we create valuable stories in marketing?
- An Introduction to Marketing with Data: Marketing without data is like driving with your eyes closed. But data alone isn’t useful — it’s how you collect it, how you segment it, and how you put it to work that matters.
- Human Beings Seek Meaning: To prevent our brains from becoming overwhelmed, humans have become expert pattern-making machines. How do stories help us make sense of things?
- An Introduction to Social Media Marketing: The most successful brands on social add value to cultural conversations, engage and entertain – as we can see from The Sydney Opera House’s #ComeOnIn and Wendys’ #NuggsforCarter.
- What is the role of a strategist?: A strategist’s mission is to look at a mess of data, thoughts, research and opinions, and distil it into something simple that everyone can rally around. So, how does that work?
- Develop your curiosity: Curiosity leads to creative ideas that make more effective marketing campaigns. What can people in the business of creativity do to keep their minds open?
Each short course plays like a game, mixing videos, images, links, and stories. Upon completion, participants get a signed and dated certification.
Find out more here
