MANILA – In Facebook’s ongoing effort to make Pages a business’ most valuable online presence around the world, the company announced the roll out of two new Page sections created to help businesses drive the actions that matter to them: a services section and a shop section.
Available to all Pages in Southeast Asia and other high growth and emerging markets, the shop section provides businesses with a new way to prominently display the products they are selling on their Page and allows people to easily discover, browse and make offers to purchase products through messaging from the businesses they care about.
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The services section on Pages, now available globally to professional services pages (and to all pages in the coming weeks), allows service businesses such as plumbers and spas to showcase a list of their offerings on their Page. It makes it easier for people to find the information they are looking for and decide whether to work with the business.
NEW: The top 10 countries where Shop section is used on Pages: Thailand, Brazil, Vietnam, Indonesia, Malaysia, Mexico, Philippines, India, Argentina, and Taiwan.
Globally, more than one billion people on Facebook are connected to at least one business. And in the Philippines more than 66% of people on Facebook are connected to a business.
As Sheryl Sandberg, COO at Facebook mentioned during Q2 2016 Earnings interviews regarding Messenger, “Our focus right now is overwhelmingly on the consumer experience. We’re really looking at the organic activity that’s happening between businesses and consumers,” noting that 1 billion messages of that nature are being sent per month on Messenger.
