In collaboration with Tribal Worldwide Singapore, PUB, Singapore’s National Water Agency, launched its ‘Kinship’ short film on 30 May 2019 to mark Hari Raya Celebration. Released on Facebook and YouTube, the heartbreaking story follows two orphaned brothers unwillingly separated at a young age. The film was inspired by the Malay proverb “air dicincang tidak akan putus”, which translates to “water does not break apart when you chop it”, a reference to family ties.
Announced on 15 September, the six-minute short film brought home an award from the 24th Canberra Short Film Festival in the international category. The only Singaporean film to win at the festival, ‘Kinship’ triumphed over 380 entries received from across the globe. Screened twice at the Australia-based festival, the film was lauded by the festival judges for its great storytelling and production quality.
“The year-long water conservation campaign is a key agenda for our country. We will continue use various techniques of storytelling to draw people closer to preciousness of water,” said Jeff Cheong, President at Tribal Worldwide Asia. “This is our first dip at the film festival and that’s given us the boldness to dive into new territories.”
“We are extremely grateful and delighted to receive this international recognition. It is a testament to the creativity and hard work by the teams that created the film, and also the immense support from the public,” added Cindy Keng, Director of 3P Network, PUB.
Following its release, ‘Kinship’ captivated the nation, raking in over 1.5 million views locally and internationally. The overwhelming response inspired an audio story sequel co-created with the public and launched at the end of July.
ABOUT TRIBAL WORLDWIDE SINGAPORE
Tribal Worldwide Singapore is the leader in digital business transformation providing solutions: enterprise e/m – commerce; Adobe experience manager; social media marketing; native content marketing; user experience consultancy; social content and community marketing; mobile applications and Internet of Things. It has a team of 140 professionals, including 50 technologists. Founded in 2001 as a division of DDB Group Singapore, Tribal Worldwide Singapore is also the Global Centre of Excellence for Technology providing innovation leadership for the 35 Tribal Worldwide offices across 21 countries.
ABOUT TRIBAL WORLDWIDE ASIA PACIFIC
Tribal Worldwide Asia Pacific’s footprint has grown to 17 offices in 11 countries and 400 employees. As a dedicated digital agency, Tribal nurtures excellence in technology, CRM, e-commerce, search, consulting, ROI, gaming, mobile, analytics and social media. The agency’s local offices are consistently voted Top 3 in their respective markets and provide support and expertise across the global network. In 2009, Tribal Worldwide Asia Pacific was awarded the coveted title of Digital Agency Network of the Year by Media. In 2010, Tribal Worldwide Asia Pacific retained the title of Digital Agency Network. As Creative Technologists, the network combines best-in-class creativity with an understanding of technology, which allows them to solve clients’ business problems.
