MANILA – Philippine broadcast giant GMA Network Inc. has achieved another milestone as it shifts to receiving digital commercials, stopping the need for betacam tapes.
To implement a seamless migration to a tapeless workflow, GMA has partnered with advertising technology company, Group IMD. Their platform, IMD Cloud, is the world’s fastest TV commercial delivery platform connecting Advertisers, Agencies and Broadcasters globally.
“The shift to tapeless TVC delivery was inevitable for GMA as it moves to adapt new technologies in order to continue to provide excellent service to our partners. By utilizing the most modern video distribution technology in the market we can confidently assure our Client’s that their material goes on air with the highest broadcast quality“ says Edmund Raga, ICT- BSD Manager of GMA Network Inc.
GMA Head of Traffic, Ma. Victoria Valenzuela also shared what this transition means for the network, “We are happy to announce that GMA can now enjoy a more efficient tapeless delivery of TV commercials in digital format thru IMD Cloud. With this significant transition from using tapes to digital files in our TV commercial implementation, IMD is giving the network, and our Advertisers and Agencies with all guarantee of on time delivery and error- free, high quality content.”
IMD’s presence in the Philippines has helped connect key advertising stakeholders and revolutionize the TVC distribution process by automating the delivery workflow through its cloud-based platform. With the fastest delivery time, 24/7 service, instant quality check and real-time tracking, IMD offers its Clients value for money with the best on-air quality for their TV commercials. As shared by Senior Broadcast Producer, Wishnie Torres:
“With IMD automating the advertising workflow and connecting everyone, this allows us to not only deliver content quickly and check the status anytime and anywhere using our mobile devices, but also to subsequently access, repurpose, quality check and move it to other media destinations. This means savings in cost and time while ensuring that the quality of our materials are kept at the highest broadcast standard.”
The shift of GMA to a tapeless workflow marks the Philippine Broadcasting industry as now being 100% digital – a remarkable achievement with huge benefits to the local advertising industry.
If you’d like to find out more about Group IMD, please visit www.groupimd.com
or contact the local Philippines team direct via support@ph.groupimd.com.
