ASIA-PACIFIC – SINGAPORE, JUNE 2011 – Fuji Xerox has launched a new campaign for its range of eco-friendly paper products through new Singapore agency Blak Labs.
The message is conveyed around Singapore’s CBD using digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials.
“We wanted a distinctive message that would capture the sentiment of the times,” said Hazel Kok, Head of Document Supplies Division, Fuji Xerox Singapore. “Blak Labs provided a breakthrough concept that highlights the importance of choosing environmentally friendly papers in every day use.”
Together with Atkin Pang, Fuji Xerox Singaporeʼs Senior Manager, Corporate Social Responsibility, the agency created a powerful message which underscores the paper companyʼs replanting programme. Currently the company practices a strong sustainability programme via its replanting initiatives.
Launched on World Environment Day, the new trucks will deliver paper supplies along with its green message throughout Singapore.
Said Charlie Blower, Managing Partner, Blak Labs “Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. Itʼs one small act that can make a big difference down the line.”
CREDITS
Agency: Blak Labs
Client: Fuji Xerox Singapore
Product: Fuji Xerox Papers
Copywriter: Charlie Blower,
Art Director: Nick Tan, Koh Hwee Peng, Elsa Peck
Photography: Ric Tang, Shutterbug
