MANILA — The Internet Mobile Marketing Association of the Philippines (IMMAP) has forged strategic partnerships with the country’s top firms to introduce a culture of digital transformation with this year’s DigiCon.
IMMAP has been educating and providing necessary tools for advertising and integrated marketing professionals since 2007. It hopes to continue to do so with DigiCon 2017 and this fresh set of collaborators. “Digital transformation has become imperative for all business—small, medium, and large. It is not just about embracing new technology, it is about a change in thought and organization culture,” shares IMMAP Vice President and DigiCon 2017 Overall Chair, Eduardo Mapa, Jr. “With the help of our partners, DigiCon 2017 will allow Filipino marketers to improve their capabilities to adapt in this era of digitization.”
This year’s congress aims for an immersive learning experience in technological change, and these new partner agencies—all industry leaders—will bolster efforts:
MRM//McCann is the digital arm of McCann Worldgroup Philippines that offers services across various areas such as advertising, digital marketing, design, and social media.
Omnicom Media Group Philippines, the media services division of Omnicom Group Inc., is a multi-brand group that focuses on advertising, digital and events marketing, public relations, and media planning, spread across its media brands OMD, PHD, and M2M.
EON The Stakeholder Relations Group is a communications agency that specializes in public relations, public affairs, research and analytics, event management, and digital marketing—among others—through its four business units EON PR, Tangerine, Engage, and DIG.
D5 Studio is TV5’s online multi-channel network that focuses on digital executions and services such as social media campaigns, media buying and analytics, creative marketing, content production, and asset management.
iProspect Philippines is a digital performance marketing agency under Dentsu Aegis Network that offers services that range from content creation to data and analytics to social media management and mobile strategy.
Global opinion leaders will be present to share their expertise for DigiCon 2017, a three-day event with the theme “DX: The Culture of Digital Transformation.” At the same time, innovations in tactile experiences such as virtual and augmented reality, and other impressive tech solutions will be showcased at the Trade Exhibit.
Mapa adds, “With partners of this caliber, the combination of technology and talent enables us to deliver powerful and unique solutions for Filipino marketers and businesses at DigiCon and beyond.”
The IMMAP Digital Congress 2017 will be held at Philippine International Convention Center (PICC) on October 11 to 13. For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit digicon.com.ph.
