MicroAd Singapore Pte.Ltd., an online ad platform company in Asia-Pacific countries, has launched a new service that allows advertisers to use smartphone ads through “MicroAd BLADE” in APAC countries.
“MicroAd BLADE” is a Demand-Side-Platform for Online Advertising which enables clients to optimize the algorithm of advertising by using PC and Smartphone.
For the Smartphone Ads delivery, advertisers are able to use “Broad reach”, “Re-targeting” and “Audience targeting”. Audience targeting can be used after accumulation of users data, MicroAd explained in a press release.
“In order to help advertisers reach more users, we provided these Smartphone Ads. Our target for this year end is more than 1,500 advertisers,” said Kentaro Watanabe, CEO of MicroAd Singapore.
MicroAd BLADE inventories in APAC
MicroAd Group has already launched its regional subsidiaries companies in APAC region, including China, Taiwan, Indonesia, Singapore, Vietnam, India and Philippines.