In the face of an increasingly competitive app market, Mobext has launched AppLyft, a comprehensive app store optimization offering to help apps get discovered in the app stores.
Research from Forrester shows that 63% of mobile users discover apps by browsing the app store, Mobext said. However, over two million apps are currently in the iOS and Android app stores, making it extremely difficult for one to get noticed, let alone downloaded.
Speaking of the new product, Arthur Policarpio, Head of Mobext Asia-Pacific, said: “Today, it is not enough to have an app with a great concept or user experience–there are a lot of good apps out there that are just buried in the app graveyard. App store search rankings can mean the difference between a million downloads and wasting money on your apps. Brands and developers need to have a solid strategy for their apps to get found.”
Mobext’s AppLyft uses a series of optimization techniques to boost an app’s ranking in the app store search results, increasing discoverability. The service includes:
• App Name Recommendation
• Keyword Research and Optimization Strategy
• Competition Research, Analysis and Monitoring
• Visuals Optimization (App Icons & App Screenshots)
• Description Recommendation
• Ratings and Reviews Acquisition Strategy
• Link Acquisition Strategies
Mobext recommends AppLyft for any app, whether it is on the early stages of development or already launched in the app store.
