BANGKOK, THAILAND — FCB Bangkok, one of the leading marketing communication companies in Thailand, has been awarded the creative and digital mandate for Ovaltine, the well-known tasty nutritional malted drink in 4 markets; Vietnam, Myanmar, Indonesia, and Cambodia.
FCB Bangkok will lead the creative and digital mandate for the Brand, powered with 360- degree communication strategies aimed at defining the overall brand strategy and the portfolio strategy, as the Brand charts its course for the next phase of growth.
Ovaltine, a rich Swiss heritage over 100 years, features a strong brand awareness and enjoys a good reputation as a nutritional malt drink for kids and adults alike. Ovaltine is a nutritious and delicious drink brand enjoyed by millions of families around the world for its rich malt taste and nutritional value.
Speaking on the partnership, Pawika Tongtavee, Marketing Director of Ovaltine, South East Asia Market, said, “The reason that we choose FCB team is because of their outstanding strategic capabilities and unique creative vision for Ovaltine. FCB Bangkok’s strength lies with strategy, and they are the perfect partners who will help us take the brand to the next level. The passion of the team and the leadership towards the Brand, coupled with high energy level and teamwork, is exactly the mix we were looking for!”
Speaking on the big win, Tutiya Disphanurat, Managing Director, FCB Bangkok, said, “This has been one of the toughest pitches in the recent times as it combines insights and understanding from 4 countries in order to increase engagement with the Brand. Understanding the Brand’s tone and business nuances in various markets was topped by the need to delve more deeply into the relationship of Moms & Kids and gain insights and cultural patterns. Over 1.5 months of pitch preparation, we developed an integrated strategy to strengthen Ovaltine’s presence in these markets. The big win also showcases FCB’s strong network in SEA, with great minds coming together, across geographies, working with local and regional insights to make this win possible, together!”
About FCB Bangkok
FCB (Foote, Cone & Belding) is a global, award-winning, and fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year and Network of The Year at Cannes Festival of Creativity 2021, FCB focuses on creating “Never Finished” ideas that have the power to transform brands, businesses, and communities.
With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
