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comScore and CTR announce expanded multi-platform and mobile measurement in China

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BEIJING – comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of...
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Twitter, Globe, and Smart to provide daily entertainment updates to over 120 Million mobile...

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MANILA - Twitter is the best place to know what’s happening in the world and to talk about it. Twitter today announced a strategic collaboration...
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The #NBAFinals are set to tip off on Twitter

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MANILA - The matchup is set. The @Cavs and @Warriors will be featured in a third consecutive installment of the#NBAFinals. Cleveland’s LeBron James (@KingJames), Kevin Love (@kevinlove) and Kyrie...
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Facebook empowers Filipinos to stay connected with Messenger Lite

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GLOBAL - A few months ago, Facebook introduced Messenger Lite, a slimmed down version of Messenger that offers the core features of Messenger for...
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GfK: Five technology trends that will shape consumers’ lives in 2017

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SINGAPORE – GfK’s latest Tech Trends report highlights the five key technology trends that will have the potential to significantly impact consumers’ lives this year.   Highlights: Mobile...
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Twitter offers new data controls and updates privacy policy

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MANILA - Twitter has announced a suite of industry-leading tools to give people more access to their information and greater, more granular control over...
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Breaking down borders: Brandwatch advances Asia Pacific social data coverage

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SINGAPORE — Brandwatch, the leading social intelligence company, has introduced substantial improvements to its Asia Pacific coverage. The improvements make Brandwatch Analytics one of...
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Evolving Consumer Landscape calls for Digital Transformation: 80% of Companies behind the Digital Curve...

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ASIA PACIFIC - The time for leveraging technology to transform marketing has come. With Consumer Digital Adoption moving at a rapid pace, marketers are...
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Filipina beauties reign on Twitter

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MANILA - After hosting the 2016 Miss Universe beauty pageant last January, all eyes were focused on the Binibining Pilipinas 2017 candidates who will be...
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Facebook: helping small businesses succeed in a mobile world

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It's no secret—when small businesses succeed, communities thrive. We want to build and empower communities, which is why Facebook and Instagram are committed to helping...
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Dentsu Aegis Network releases white paper on digital disruption

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By Bong R. Osorio “Digital disruption is a mindset that ultimately leads to a way of behaving; a mindset that bypasses traditional analog barriers, eliminating...
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Marketers, it’s time to step-up in a mobile first world

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By Vikas Gulati, Managing Director, Asia at AdColony Media planning and buying on TV, press and other traditional channels is a relatively straight forward process....

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