MALAYSIA – PHD Malaysia has launched a new platform – PlayPen – to connect digital media innovators to
clients. PlayPen essentially functions as a media lab to showcase a range of upcoming technologies / platforms from media owners, which will be tested in collaboration with PHD and its clients to drive media innovation.
The first product to be tested on PlayPen is ‘Social Hub’ developed by Innity, a leading provider of interactive online marketing platforms and technologies for advertisers and publishers in Asia Pacific, with a stronghold in South East Asia.
‘We are working exclusively with key media partners and clients to test these platforms for a period of time, so we can gather data to learn and optimize how these new media platforms can boost future marketing campaigns. All results will be used by the media partners to tweak and improve their products before actual rollout,’ said Jimmy Lim, General Manager of PHD Malaysia.
“Social Hub is an integrated content destination that powers the brand’s marketing and advertising and also helps build a community of followers and influencers and as a result
provides actionable data and audience insights,” he added.
“At PHD we believe that innovation is the only way to achieve disproportionate and transformational ROI. It has our fostered strategic thinking on a day-to-day basis. PlayPen is revolutionary, contagious and embodies our Challenger spirit in driving better ideas and results,” he said.
PlayPen was developed in line with PHD’s efforts of harnessing gamification to encourage the spirit of collaboration and sharing of ideas.
