TAGUIG, PHILIPPINES — Not that long ago, Filipino travelers would run to google for anything travel-related. However, the times have changed and according to world-renowned travel company Klook, 9 out of 10 Millennial and Gen Z travelers were found to heavily rely on social media recommendations for the best travel experiences before booking for trips.
While social media is known for its ever-changing trends, authenticity remains to be the main thing sought out. Specific to Millennials and Gen Z travelers, gone are the days of looking at perfectly curated travel feeds. When searching for the next unique experience, they want content that is real, engaging, and informative.
As Millennials and Gen Zs are set to make up half of Asia Pacific’s population by 2025, coupled with the region’s thriving Gross Domestic Product, record mobile app penetration, and inter-region travel, Klook names Asia Pacific as the home of the generation of socially and mobile-savvy travelers. Currently, they comprise the majority of Klook’s user base and contribute up to 80% of the company’s mobile bookings.
Based on this data, Klook launched the Klook Kreator Program. This industry-first nano-to-micro influencer affiliate initiative aims to develop a community with a shared passion for travel and content creation.
The current affiliates of the Klook Kreator Program are a diverse group of individuals from different backgrounds and target markets that actively engage with their followers, making them the ideal resource for travelers seeking a first-person perspective into travel experiences. In the past year, the Klook Kreator Program has flourished into a vibrant community with 15,000 creators across 13 social media platforms and gaining 1.5 billion impressions.
During Klook’s ninth anniversary in 2023, the company decided to strengthen its efforts for the Kreator program. This decision resulted in Klook’s highest single-day sales amounting to US$ 100 million, with 200 million online impressions, driven by authentic, bite-sized User-Generated Content (UGC) in Asia Pacific.
The Philippines also emerged as the top-performing market for the Klook Kreator Program, contributing 76% to the program’s revenue from over 1,800 Filipino Kreators in 2023. Data also revealed that Filipinos still love to visit Japan, Singapore, and Hong Kong.
“Filipinos are such natural content creators – creative, informative, and entertaining – with a knack for genuinely engaging with their audiences. We are amazed at how they draw on their unique perspectives to connect with their followers locally and globally,” said Michelle Ho, General Manager of Klook Philippines and Thailand.
“They’ve become one of our strongest allies in advocating for finding joy in travel and exploring the Philippines and the rest of the world,” added Michelle.
Specific to Singapore, Filipinos avail the exclusive Klook Pass Singapore where travelers are granted access to two to 10 popular attractions to explore the country. In Hong Kong, the Ngong Ping 360 Cable Car is the main highlight for its breathtaking views, and for Japan, rail transport like the Shinkansen is the most availed of by the Philippine market. Domestically, the top attractions are Manila Ocean Park and Enchanted Kingdom.
With the success of the Kreator Program, Klook will continue to share authentic stories to empower travelers from anywhere around the globe to create their own definition of joy.
