MANILA, PHILIPPINES — What does it mean for business to be in the digital realm? With nearly half of the global population now online, it makes sense for a business to tap into digital. But before getting started, familiarizing how these digital marketing strategies work, choosing the best option that is suited to your business, and setting up a clear plan is a must to achieve your goals and assess your results.
However, choosing the right strategy can be harder than it looks because there are many options out there that are available. From Search Engine Optimization (SEO)/ Search Engine Marketing (SEM), paid ads, web development, and social media marketing–these are just the fundamental ways to be found online. Apart from that, there are more digital marketing techniques such as content marketing, online reputation management, affiliate advertising, etc., making it hard to find the right one for your business.
Despite these numerous techniques, not all of these are effective enough to deliver the desired results. As digital is ever-evolving, promoting your business online in the best way possible can happen only if you have a basic grasp of how they work and if you know that it’s the best fit for your goals.
Hosted by SEO expert and Truelogic Inc.’s Managing Partner Bernard San Juan III, the pilot episode of Truelogic DX – The Podcast Edition titled The Fundamentals of Digital Marketing, revolves around the core strategies and best survival skills in the current digital landscape.
With more than 20 years of experience in the digital mileu, Bernard underscored that digital is never perfectionist but progressive especially in refining digital marketing strategies.
“In several cases, I have observed where brands strike to aim for perfection and they wind up not getting past the first baby step… So, if your brand is going to learn to run in a digital landscape, you must be able to learn to settle with the idea that digital is about progress. It’s not about perfection. Perfect is the enemy of digital,” he said.
Powered by Podcast Network Asia, this newest podcast is for people who want to take their digital marketing game to the next level. It showcases all the digital marketing fundamentals, tips and best practices, and conversations with industry experts about the latest trends and happenings in the digital world.
Truelogic DX Podcast goes live on March 22 at your favorite podcast networks. For more information, follow Truelogic on Facebook, LinkedIn and visit https://www.truelogic.com.ph.
