by Mark Neil Dacillo
SEO Specialist/Digital Advertising
Salesforce Marketing Cloud is a powerful digital marketing tool that lets you create a personalized experience for your customers. Web analytics and CRM data is brought together to build a single view of your customer and it’s all actionable with drag and drop tools making segmentation a breeze.
Here’s what you can do when you connect the cloud to marketing, sales and service:
With the Marketing Cloud Connector, you have instant access to customer data within Salesforce: that’s from Sales, Marketing and Service to Apps and Communities. It is also known to create personal experiences with dynamic content based on any attribute.
Users can create seamless journeys across departments and channels by listening to changes in sales and service cloud. Aside from that, it can automatically add a customer to a case when a record is created. It can also provide updates such as an onboarding journey when a lead transitions into a contacts or a satisfaction journey when a service case is closed.
It makes it easier for partners and employees as well. It can create activities for them to do like creating a task for anyone working on a case, to alert them of an issue, or sign them to personally follow-up with a customer.
Marketing Cloud Connector can also send personalized marketing cloud messages at scale directly from sales and service cloud. Email reports or campaigns to customers and easily tailor content for each customer. Previews can be customized as well showing you how it will look on their inbox.
It can also enhance the contact profile by engaging into a full interaction history including click-throughs and bounces. Users may also track the success of the campaigns across the entire customer base.
Salesforce Marketing Cloud Connector now has the ability to gather all the data you need to enhance and grow an unforgettable customer journey.
Mark is a Digital Marketing Strategist specializing in SEM, SEO and PPC. His goal is about attracting prospects to your website, converting them into leads and closing them as new customers. With eight years of digital marketing experience behind him, he enjoys problem-solving, passionate about digging into data and finding key insights to improve clients search visibility.
If you were to compare your website to a ship – he is the buoyancy force, which pushes your website up on search results.
About AllFamous Inc. (AFDigital)
AllFamous Inc. (AFDigital) is a leading marketing technology consulting and creative services company based in the Philippines. They are experts in social media analytics, multi-channel journey automation, playbooks, and managed digital operations.
