CALIFORNIA/SINGAPORE – Smaato, global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), has released its global mobile RTB Insights Report for Q1 2014.
The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and Smaato will showcase new data and key findings of the report at Mobile Show Asia 2014. It highlights the continued growth of mobile RTB in 2014 and the growing importance of data in mobile advertising across all regions.
Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform helps 76,000+ publishers monetize their inventory across 240+ Ad Networks and Demand Side Platforms. SMX has access to 65 billion+ ad impressions per month from ad-serving platforms across 350MM uniques.
Some of the key findings from the quarterly report are:
More advertisers and publishers are leveraging programmatic buying
RTB ad spend continues to grow in 2014 and shows an increased advertiser interest in mobile programmatic buying. The aggregated RTB performance on SMX experienced a significant growth in Q1 2014 with uplift of 459% compared to Q1 2013.
Mobile Real Time Bidding (RTB) takes center stage in APAC region
The US continued to lead RTB ad spend across SMX followed by the United Kingdom and Italy. The highest regional RTB ad spend in the APAC region were in Australia (35%), India (29%), Indonesia (16%), Thailand (12%) and Japan (8%).
Windows Phone OS supply inventory is ramping up in Q1 2014
Windows Phone OS RTB market share experienced a worldwide increase of 75% compared to Q4 2013. It now accounts for 15% of the global RTB market share, behind the top OS Android (34%) and iOS (23%). The highest regional uplift of Windows Phone OS market share was in the APAC region with 506% compared to Q4 2013.
Entertainment and Technology were the top spending advertiser categories
Entertainment and media still generates highest RTB ad spend with 37%, followed by technology and telecom (24%) and business and finance (11%). From the recent Ad Age Trend report, 85 of the top 100 global advertising brands are serving ads on SMX. Q1 2014
“As we unveil the results of our newest report, it is great to see the continued growth of RTB ad spend in particular, as we have asserted that RTB has played a significant role in growing mobile advertising on the whole,” said Smaato CEO Ragnar Kruse. “Our unique global mobile RTB report will provide mobile publishers, app developers and advertisers with deep analytical insights into the mobile advertising market, allowing them to streamline their mobile monetization strategies in 2014.”
To download the full report, visit the Smaato website.
Drop by Smaato’s booth, located in the Singapore Pavilion, Hall 406, Booth #U03, Suntec Convention Center Singapore at Mobile Show Asia 2014 to learn more about and discuss the latest mobile RTB and industry trends.
