SÃO PAULO, BRAZIL — Unblock Coffee, a creative library for award-winning campaigns, has launched HumbleBragGPT, a humorous project designed to help award-winning creatives generate attention-grabbing LinkedIn posts that celebrate their achievements in renowned advertising competitions, such as D&AD and The One Show.
Release on May 10, coinciding with the announcement of the D&AD winners, this tongue-in-cheek tool is set to help creatives save time to celebrate their successes. HumbleBragGPT is powered by the GPT-4 API, allowing creatives to showcase their accomplishments while adding a touch of humor to their LinkedIn presence. To generate a HumbleBragGPT post, users simply answer questions like “On a scale from Kanye West to José Mujica, how humble do you want to be?” and “Who are you trying to impress?” with response options such as “Humble. But are you aware only 3% of entries make it shortlist?” and “Ryan Reynolds,” respectively, among others.
This innovative tool aims to make sharing success stories more enjoyable and engaging within the industry, saving time for creatives to celebrate their accomplishments instead of losing time crafting the perfect celebratory post.
“The inspiration for HumbleBragGPT came from seeing our industry friends dedicating hours to write, and often rewrite, their celebratory posts on social media. We wondered, what if AI could handle that task instead? Could it create something more captivating than the typical rocket emoji sequence they came up with on their own? And, in doing so, could it make the celebration even more gratifying?” said Lucas Coutinho, the copywriter behind the idea.
“With HumbleBragGPT, we’re excited to offer a unique and entertaining approach for creatives to share their well-deserved accolades, while also showcasing the potential of AI-driven content generation,” said Maicon Gomes, Partner at Unblock Coffee.
“Our platform already utilizes AI in its search function to help users find the perfect campaign they’re looking for. But HumbleBragGPT marks our next step, as it is the first of several AI-powered tools planned for Unblock Coffee this year, all aimed at helping creatives in their daily work and enhancing their creativity,” said André Petrini, Partner and CEO at Unblock Coffee.
Unblock Coffee invites award-winning creatives to experience the playful side of celebrating their accomplishments. To learn more about HumbleBragGPT and other innovative Unblock Coffee projects, visit here.
